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Methods of Advertisement
Introduction:
The aim of this report is to find out which methods of advertisement are most effective.
Findings:
The first method is direct mail, but it seems that not many people read them.
At the moment only 10% of our customers have learnt of us through our website. This figure is likely to increase because this medium is becoming more important.
Another method is magazine advertisements, which we have found to be effective.
The next method is radio advertisement, which has shown to be a good value because the return on investment is high.
Finally, it has become clear the price of billboards will increase in the future.
Conclusion/Recommendations:
It was concluded that radio advertising is the most effective method, followed by magazines, which we should try to use more often. We recommend to stop billboard advertisement due to the future price increase.
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